Rocco Adriano Galluccio was born in Caserta in 1986. Since he was a baby he showed an innate sense for style and photography. At the early age of 8, he helps his uncle to develop pictures in the dark room. At 16, he started a carrier in styling, working with many Neapolitan photographers and agencies.
While studying, he launches a t-shirt collection, Roch Adrien Coquelet, which captured the attention of Neapolitan Djs and clubbers.
After graduation in Industrial Design for Fashion, he moved to Milan, where he started working with national and international brands, and than he moved to Bali, Indonesia, where he developed a new, cosmopolitan taste.
After coming back to Italy, feeling ready to build his own brand, he decided to create Alcoolique, a project dedicate to sensuality and femininity mixed with couture details.
In 2014 participated to the TV Show "Project Runway". This experience increase the knowledge and the visibility of the designer and the brand.